Stage of the Consumer Behavior Decision Process

There are five stages involved in the decision making of a consumer’s behavior. These stages represent the cognitive processes through which the buyer undergoes before purchasing a product or service.

These stages are illustrated by:

Problem/Need Recognition: This stage portrays the main reason as to why you want to buy a particular product or subscribe to a particular service. For example, one may decide to buy a new vehicle simply because the current vehicle is totally immobilized. This means that the main reason as to why the consumer wishes ...

With the war at its climax, operations of allied forces in and out of Italy led to the Italian campaign of World War II. An estimated 50, 000 German soldiers and 60, 000 allied forces are said to have succumbed to death as the result of the conflict. With a casualty survey of over 658, 000, the Italian campaign is said to be the most expensive in Western Europe given that many lives were lost as infantries suffered massive injuries.

With Britain in the war, though the large naval power, Britain had a strategy that focused on the formation of a coalition so that the coalition can weaken an ene...

The evolution of society, the development of technologies, and the desire of humanity to make its life easier lead to new inventions in every sphere of people’s life. People change their culture, invent new products, and introduce new technologies to make their life as convenient as possible. As these changes relate to every sphere of social life, the field of education is not an exception. Thus, nowadays, traditional education is not the only form of education.

According to Smith (2008), different ethical theories exist. Some of the theories are teleological (meaning what is wrong or right depends on the outcome or the results of an action) while others are deontological (meaning that performing what is right is one’s duty). Teleological theories are easily thought as relativist while deontological theories are easily understood as absolutist. However, this paper will focus on theory of moral relativism.

Moral relativism is an absolutist theory. It upholds that whether an action is wrong or right it depends on morality of the society that practises i...

Social deviance refers to the situation whereby the subjects behave in a manner that is against the ethical norms. In most cases, the deviance is disapproved by the society on the basis of the damage it causes. Those who act unethically are considered to be morally reprehensible. There have been a number of theories that explicates the source of deviance in the society. Among these is the differential theory which states that an individual acquires his/her deviant traits from the community. Next is the control theory, the one which states that such internal factors as conscience, morality, and...

In the modern world, the number of gay and lesbian couples adopting children is growing every year. However, public attitude to this issue is uneven: some claim that it is immoral, while others say that children should have families, even homosexual ones.

The major point that is related to gay parenting is whether it is as suitable for raising children as traditional heterosexual families. Harper et al. (2005) claim that there is no sufficient evidence to prove that children from homosexual families are disadvantaged in comparison with children from heterosexual families. In other words, the e...

How to Write a Book Review: A Short Guide

If you do not know what is a book review, a talented journalist, Luisa Plaja, suggests her useful tips that should help everyone write a professional book review on the latest book he/she has read. If you are an amateur, who does not know how to write a book review, just follow her manual!

You need to understand that writing a professional book review; you help other readers understand if the book is worth reading. However, at the same time, it should not be a dry recommendation. A good book review discusses the key advantages and disadvantages of the ...

Mary Louise Pratt and Edward Said "Concept of Contact Zone"

A globalization tendency is an inevitable and noticeable fact, the reality of nowadays. There is a great discrepancy between living standards, interior inequality of social classes within developed and developing countries. Under the circumstances, philosophy of history pays greater attention to the ethnical minorities’ status. Mary Louise Pratt’s ‘contact zone’ is a notion called to explain cross-cultural relations established between different ethnical groups within a unitary, conciliar, independent state. Contact zone is represente...

Practical Concept and Evidence of Nonverbal Communication

The improvement of technology and the dynamic and constant interactions of human beings from different cultures have led to the necessity of non-verbal communication. There is no any other place that the concepts of nonverbal communication are experienced than in international luxury hotels that serve food to the people of the world. A case study of FedEx hotel exemplified this in an elaborate manner and different concepts and values of nonverbal communication were seen at play. This essay attempts to elaborate and discuss the major n...

Business

For a long time, CVS pharmacy has been taken essentially to mean the Consumer Value Store or the Customer Value and Services. Recently, CVS store opted to stop trading in both tobacco and its related products. According to the Company CEO, Larry Merlo and other business leaders, kicking out tobacco sales would cost the countries revenue generation by a drop of about 2 billion dollars but have no effect on the company’s year target by revenue. However, the main tradeoff with the abandonment of tobacco sales is the commencement of integrated healthcare provision and improves its client’