Stage of the Consumer Behavior Decision Process
There are five stages involved in the decision making of a consumer’s behavior. These stages represent the cognitive processes through which the buyer undergoes before purchasing a product or service.
These stages are illustrated by:
Problem/Need Recognition: This stage portrays the main reason as to why you want to buy a particular product or subscribe to a particular service. For example, one may decide to buy a new vehicle simply because the current vehicle is totally immobilized. This means that the main reason as to why the consumer wishes ...